Friday, 18 September 2015

Your favourite fried chicken goes stylish // KFC and London Fashion Week...

I am so excited to finally be able to share with you guys an exciting project that KFC have been working on during LFW. It is no secret that I love food and I would have to say my favourite fast food is KFC, hot wings are definitely my weakness!

When they came to me with a project during fashion week you can imagine I was a little baffled as KFC is not something I would normally associate with fashion but bare with me, it makes perfect sense!

KFC have a new addition to their menu, it is the Rice Box. Made up of famous KFC chicken on a bed of Tex Mex rice, bean salsa, sour cream and lettuce topped with a choice of Original Recipe, Zinger or Pulled Chicken. I think I am most excited about these boxes because they are a healthier alternative to fast food, with each box around 500 calories, so perfect for us health conscious fashionistas. Sounds amazing right!? *heads to KFC...* Along side their first lunchtime product, burritos, KFC launched the Pack More Into Lunch campaign, designed to inspire the nation to get out and make the most of their lunch hour and this is where LFW comes in...

This time KFC challenged designer Katie Eary to create a fashion collection in a lunch hour, and launch it on the runway when the 60 minutes is up. I think you will be amazed at the results!

Katie Eary commenting on the collection; “My designs are about pushing boundaries and that’s what KFC is encouraging with the Pack More Into Lunch challenge, so it was a natural partnershipTo cut, sew and even press the garments to be runway-ready in an hour is one of my biggest challenges to-date, but watching it come to life was a magical moment and just proves how much can be achieved once you put your mind to it.”















As you can see from the above I think she did an amazing job! All that in one hour! I already want to get my hands on a pair of those fluffy heels! You can see the video of the catwalk show and all the BTS footage here:


Following Katie Earys challenge KFC have challenged myself and 3 other bloggers to pack more into our lunch hour during LFW which you will find out all about on the 20th September so be sure to check back on my blog then to find out more...










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11 comments

  1. Such a fun collaboration! I LOVE KFC!

    www.duchessoffashion.co.uk

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  2. I've been wondering about this collaboration and I love it! Great work xxxx
    http://kellys--world.blogspot.co.uk

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  3. The collaboration is sooo cool!!! <3

    Louise | http://www.thestylewalk.com/

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  4. The outfits are fabulous, I love that they are bringing out fast food that is healthier x
    http://jodie-melissa.blogspot.co.uk/2015/09/a-thank-you-giveaway-stila-palette.html

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  5. I saw on snap chat you were working with kfc and I was looking forward to see what it was about, great post lovely :) xx

    Zoe Mountford x

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  6. Hi Sarah
    I am a HUGE fan of your blog/instagram etc but have noticed some inconsistency recently so thought I would share some feedback with you :)
    I remember a while back when you said you wanted to do more 'Day in the life' posts...it would be great to see more of them, as well as the Tumblr Tuesdays and what happened to the Lookbook videos for each outfit post? Loved that idea! You're doing great work, and unlike some bloggers who just focus on Instagram, I love how you put effort into all your platforms. Would be great to see more regular Youtube videos as well...even just quick 2 min make up tutorials or a good idea could be you choosing your outfits to wear at LFW or a typical day choosing what to wear/styling your outfit/doing your make up! :-) Your snapchat is really out there - I love it - would be good for you to show that side more on your blog too :)
    Anyways keep up the good work and look forward to seeing a lot more from the blog! xxx

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  7. I'm creaving KFC just by looking at your post! Loving the fluffy shoes the models are wearing!

    xx // Afza
    http://bloodxblack.blogspot.dk

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  8. looks great ! xx

    http://fashion-and-beauty-diary.blogspot.sk/

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  9. wow this just looks fab I would never think that KFC and fashion go togehter so well lol but they do! Love your blog as I have just discovered it and will now be my regular stop. Love from London

    BamBam Blog

    xoxo

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